Your brand doesn’t lose because it’s unseen.
It loses because AI doesn’t trust it enough to recommend it.
Kasparro diagnoses why systems hesitate, hedge, or omit you across ChatGPT, Gemini, Perplexity, and modern SERPs.
AI summaries sit ahead of your website.
Before a buyer clicks, they get a synthesized answer. When your inputs are inconsistent, AI does what it’s trained to do: smooth uncertainty.
Symptoms of Revenue Leak:
- ×Brand missing from “best” lists
- ×Product described inaccurately
- דIt depends…” replaces conviction
- ×Demand leaks before attribution sees it
Most tools measure AI output. Kasparro inspects AI inputs.
Most tools watch what an LLM says today. But AI engines decide based on foundational conditions. The Audit measures these conditions:
You don’t get a dashboard. You get a decision.
The Audit produces a Trust Readiness Score, the top drivers behind it, and a single Opportunity Map that tells you what to do next.
What we surface (default):
- ✓Trust Readiness Score (0–100)
- ✓Top drivers (the causes, not symptoms)
- ✓Prioritized actions (P0 / P1 / P2)
Evidence policy:
Raw evidence tables are not shown by default. They’re available on request for paying customers.
Reasons AI cannot safely recommend you (trust gaps, contradictions, risk flags, extractability failures).
Changes that move visibility + confidence quickly (structural fixes, entity readiness, authority gaps).
Longer-term improvements that build durable recommendation momentum.
Broad coverage. One diagnosis.
We don’t sell “mentions.” We diagnose the conditions that make recommendations possible. This happens through three lenses:
Visibility
Where you appear in AI answers and SERP surfaces — and where competitors do.
Examples of drivers
- ✓Missing from category discovery queries
- ✓Weak or inconsistent positioning in summaries
- ✓Competitors dominate “best” and “vs” intents
Trust
Why systems hedge. Not opinions — evidence, consistency, and risk posture.
Examples of drivers
- ✓Contradictory product facts across pages
- ✓Unverifiable claims or unclear permissions
- ✓Reputation risk signals that reduce confidence
Extractability
Whether your site can be reliably parsed, cited, and rendered into answers.
Examples of drivers
- ✓Weak structure for answer-ready content
- ✓Entity/schema mismatch or missing markup
- ✓Important facts buried in non-extractable UI
Audit finds the break. Brand Brain fixes it.
The sequence matters. You can’t scale content until you know what AI refuses to trust.
Built for brands where authority equals revenue.
If AI influences discovery in your category, this isn’t optional. It’s infrastructure.
Best fit:
- ✓Mid-market eCommerce and founder/growth-led teams
- ✓Brands scaling content, affiliates, retail, or paid acquisition
- ✓High-trust categories where mistakes cost reputation (health, finance, premium goods, regulated-ish)
- ✓Teams that want “causes + priorities,” not output screenshots
Request an AI Trust Readiness Audit
Talk to Sales to request access. The audit is not self-serve—by design.